"Volunteers are not paid not because they are worthless, but because they are priceless"
When visitors marvel about the spirit of the games, the volunteers are a very big part of it. They are drawn from every corner of the UK and every background. Filling their ranks are students and pensioners, the unemployed alongside high flyers. There are 70,000 of them, constituting nearly half of the Olympic workforce, Britain's biggest peacetime mobilization of people since the Second World War.
The Olympic volunteers remind us what real engagement looks like. They show us what organizations that fan the enthusiasm of their participants can deliver. They give new life to the old-fashioned notion that good work gives us good societies.The volunteers of the Olympics hint at what an alternative customer experience might look like. And it looks very exciting.